Rebranding Update 3
On August 15, 2020, an Annual Business meeting took place. Before our lodge elections, the Shenandoah Lodge Leadership presented their findings in a recommendation for the next totem of Shenandoah Lodge. A video presentation was played and can be found below. After discussion, the youth membership voted unanimously to change the lodge totem to a Black Bear.
Rebranding Update 2
On July 31st, 2020 a Special LEC meeting was held via zoom. This meeting was used to discuss potential ideas for our next lodge totem. Submissions were reviewed and we concluded that the totem team should focus their efforts toward designing an image that incorporates a bear. This decision was made as our youth had a strong attachment to this local image. We would also be able to use it across platforms and have creative flexibility when designing year-round patches or merchandise.
Rebranding Update 1
At the July LEC meeting, a discussion on our current totem took place. We evaluated its state on the lack of connection with our local story. We also wanted to be proactive regarding our current national and local scene. There will come a time when we are forced to make this change, rather than being strong-armed, we are taking the necessary steps to be proactive! The LEC decided to evaluate our current totem and look into a new a possible change.
We then formed a Committee to conduct this research and propose some ideas.
Our Committee was tasked with finding an image that represented our lodge and the ties with our council. We also wanted a mascot! Currently, there is a lot going on with our totem… We want something that can be used across platforms to strengthen our brand. Show that Shenandoah spirit!
Shenandoah Lodge 258
c/o Virginia Headwaters Council
801 Hopeman Parkway
Waynesboro, Virginia